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Going up? The importance of the elevator pitch

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in Office Communication,Workplace Communication

The elevator pitch—a brief speech to create interest in your company, your product or yourself—is a staple for those in sales. You may be thinking, I’m an admin, why would I need an elevator pitch? We’re all in sales, whether we’re selling a product, an idea or ourselves to potential customers, our team members or upper management. So yes, you need an elevator pitch, or as I prefer to think of it, a simple, planned introduction.

Ask yourself, “How do I want others to remember me? How can I share this information in a brief, relevant way?”

Avoid simply saying, “My name is Jane Smith and I support loan officers,” because unless the listener is looking for a loan, they’re not compelled to seek further information. If you want people to say, “Tell me more,” try this type of introduction: “I help top-notch executives stay sane. My name is Beth Anderson.”  Or, “I support a team of engineers with project details and logistics. My name is Tyra Brown.” You’ve identified how you help people and piqued your listener’s interest. Also, I encourage you to say your name last so that your listener remembers it.

If you’re seeking to transition into another field or department, before saying your name in the example above, you would add, “I’m currently working in human resources, and I’m interested in transitioning to marketing.”

Remember, while it pays to be prepared with an elevator speech, there will be times when you simply turn to someone, state your name and ask for theirs. Take each opportunity into context so you remain authentic. Occasionally, I’ve bumped into someone, extended my hand and said, “Colette Carlson, and you are?” and waited for them to introduce themselves and then allowed the conversation to flow naturally.

Having a prepared introduction is a useful tool that will help you expand your network, create more self-confidence, and showcase your skills. If you haven’t already done so, set aside time to craft yours.

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