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Speak softly and carry a big racket

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in Leaders & Managers,Leadership Skills

At age 37, Magnus Norman has become one of the most widely admired coaches in tennis.

“He did a great job with Robin Soderling and is doing an amazing job with me,” says Stan Wawrinka, who rose from second tier to Grand Slam champion this year and now ranks among the top five players in the world. “He’s a positive guy, always trying to find the solution and the new thing to improve. At the end, at this level, it’s the small changes that can make the bigger change.”

For these qualities and more, Wawrinka’s support team calls Norman the tennis whisperer.

“When I say something, I’ve been thinking about it for a long time,” Norman says. “I’m not the guy you will see screaming the loudest on the court at my player, but when I say something, I really mean what I say.”

— Adapted from “The Tennis Whisperer Makes His Mark at the Top,” Christopher Clarey, The New York Times.

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