By Kimberly Deas
With 500 million tweets sent each day, it’s easy to feel your messages are insignificant. So make the best of it. Here are some tips and tricks to get the most out of your 140-character experience.
- Decide if you are going to “talk” as yourself or as a company. On Twitter, people prefer to talk to a person, not a company. It is OK to have a company name on the account, but identify yourself in the description.
- Twitter is great for “driving traffic.” That means posting a short blurb and getting your audience to click on a link. This makes it ideal for offers, articles, promotions and more.
- Research the trending “hashtags” or the topics with a “#” to see what people are talking about and join the conversation. This will increase your exposure on Twitter and followers.
- Engage your followers and make sure to follow others as well. Retweet others’ posts and respond when others send you a message. Twitter is a real time social media. Those that contact you expect a fast response.
- Monitor your Twitter account for replies and direct messages. Often customers will use Twitter as a way to get in touch with customer service. This is a great opportunity to quickly resolve issues and boost customer loyalty.
- Consider posting a link to a press release and use hashtag “#pr” to attract the attention of journalists.
Twitter might be small in amount of characters you can use, but it’s mighty in business application.
Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.