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Are you saying, ‘This is important’?

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in Office Communication,Workplace Communication

The way you communicate with your people signals what importance they should attach to what you tell them. If really important things aren't getting done in your department, take a good look at the way you're talking about them.

According to expert opinion and research, you may be surprised that high-profile communication events—kick-off meetings, urgent memos, big presentations with lots of fancy slides—may not have the impact you would like.

Frequent one-on-one meetings and phone calls will underscore that a topic has a high priority for you.

A scheduled appointment in your office will also signal that some­thing is important, but not as much as something you talk about often, even in more off-the-cuff situations.

A specially called meeting with several staffers says the topic is of moderate importance. You can make it a high priority only if you follow up with further information or inquiries. 

A presentation at a regular staff meeting sends the message that the topic is basically "FYI." It's not more important than whatever is already on your people's plates.

A memo, letter or e-mail, if it's the only communication you have on a subject, is a pretty good way to ensure that the topic is put on the back burner.

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