To generate ideas, stop brainstorming — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
  • LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

To generate ideas, stop brainstorming

Get PDF file

by on
in Leaders & Managers,Management Training

Great ideas can arise at any time. Just don't pin your hopes on a brainstorming meeting. An article in the December 2007 issue of Harvard Business Review urges managers to replace the free-for-all of a brainstorming session with a more narrowly defined exercise. Set clear boundaries to direct your team's creative focus. Pose a question that rivets their attention on a specific issue. Then lead them to resolve that issue.

Example: Rather than tell them to "let your ideas run wild" regarding new marketing strategies, ask, "Given our marketing budget of $75,000, how can we plant our message in the minds of our target audience?"

Leave a Comment

Previous post:

Next post: