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Is it time to gamify?

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in Office Communication,Workplace Communication

By Elaine Stattler

Has the reaction to your website been less enthusiastic than you had hoped? Do you wonder why your customers are not logging on or your employees aren’t using your online collaboration tools? Your solution may be “gamification.”

“Gamification is a way of getting people engaged with a company’s online investments and giving them a reason to want to be part of your virtual community,” explains Ben Bressington of iGamify. “Research shows that employees who learn skills by playing online games do better in today’s workplace than nongamers because of the strategic problem-solving skills they develop.”

“Customers and employees crave attention, recognition, approval and rewards,” reports Enterprise Apps Today. “With gamification, you feed this craving and in the process convert customers into loyal fans and employees into highly effective collaborators and advocates.”

U.S. companies have invested more than a tril...(register to read more)

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