Ski resort curbs ‘mountain chic’ by setting strict dress code

Skiers and snowboarders often are known for outlandish body piercings, tattoos and hairstyles—but not if they work for Sierra-at-Tahoe Resort in California.

The resort’s “look good, feel good” dress code starts by outfitting each employee with a uniform that’s the envy of the trendiest skiers on the mountain: Employees wear Spyder and 686-brand ski wear. Outerwear is paired with the em­­ployees’ own black pants, which may not be excessively faded, tight, frayed, unhemmed or patched. Baggy pants may not expose undergarments, and midriffs are always covered.

During warm weather, ­employees may wear shorts and skirts. The only hats em­­ployees may wear have company logos. Other rules:

  • “Discreet” nose or tongue studs and “demure” earrings are OK, but other visible piercing is not permitted.
  • Tattoos must be covered.
  • Hair must be a natural color—no purple, green or pink, for example.

Contact: Steven Hemphill, (530) 543-3138.