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4 stages of scaling your organization

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in Best-Practices Leadership,Leaders & Managers

Bring your enterprise to scale in 4 stages:

  1. Start with a blueprint, which entails understanding customer needs; developing an initial proposition; developing a business plan, and marshaling core technologies and prototypes for your products.
  2. Next, validate the blueprint by conducting market trials; testing the assumptions built into your business model; and refining or overhauling the model, the technologies you plan to use, and the products or services you intend to provide.
  3. After the stage is set, prepare to scale by stimulating customer awareness and demand; building supply chains up­­stream and downstream; and bolstering your organization’s capacity to scale up its personnel, systems and physical plant.
  4. To scale, you’ll be moving into new locations and market segments; investing in assets and talent as needed; troubleshooting and upgrading your systems and processes; exploiting the efficiencies of scale; and responding to competitors.

— Adapted from Stanford Social Innovation Review.

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