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Building a strong professional network

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in Career Management,Workplace Communication

LinkedIn is a place where you can make, build, tap and assist professional connections from around the globe. But building a powerful LinkedIn network takes more than taking a great headshot for your profile and projecting a friendly attitude.

Marketing entrepreneur Kevin Daum offers these tips for what else you should be doing.

  • Project professionalism. Make your profile count with a high-quality photo and up-to-date information.
  • Regularly reciprocate. Pro­­fes­­sional connections aren’t one-sided in the real world and shouldn’t be online. If you want to connect with someone, learn about who they are and what they do, then figure out how they would benefit from connecting with you.
  • Commit to groups. Choose the groups you join carefully. Select the ones that are most relevant to your interests and that you know you’ll stay active in. If you contribute great content to the conversation, people will notice you in a positive way.
  • Choose recommendations over endorsements. People don’t take LinkedIn endorsements very seriously. A genuine, well-written recommendation will catch people’s attention.
  • Stay active. Keep your profile alive, your information up-to-date and your interactions meaningful.

— Adapted from “20 Critical Dos and Don’ts of LinkedIn Networking,” Kevin Daum, Inc.

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