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4 tips to avoid social media gaffes

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in Business Etiquette,Centerpiece,Workplace Communication

If your employer entrusts you with one or more of its social media accounts, you want to be sure not to make a major mistake. Grammar Chic President and Editor-in-Chief Amanda Clark has some advice to help you avoid faux pas:

  1. Avoid controversial comments. When you are posting messages for your brand, avoid any touchy subjects, and instead keep those comments for your personal account.
  2. Acknowledge national events. Avoid coming off as out of touch or offensive by staying tuned in to what is going on in the world and tailoring your posts accordingly.
  3. Curb crude comments. As a brand, you want tasteful content. If you are not workplace friendly, consumers may hesitate about connecting with you through social media.
  4. Limit posts. To avoid driving your customers mad, include one or two interesting posts per day that are not all centered on advertising for your brand.

— Adapted from “Twitter Faux Pas and Facebook Blunders: What Not to Do When Using Social Media for Business,” Amanda Clark, Business 2 ­community.

{ 1 comment… read it below or add one }

Abigail Mae Prescott October 13, 2013 at 11:31 pm

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