Organizing your social media message

By Kimberly Deas

social media messagesSending a consistent message on social media requires an organized plan, such as an editorial calendar or a social media calendar. This is simply a plan of what you will communicate on each channel, on a weekly or monthly basis.

Here are some tips for creating your plan:

Goals: Start with small goals and grow each quarter (example: 20 posts per month and two blog articles).

Frequency and timing: Decide what frequency you can consistently produce. It is OK to post only one Facebook status per week, but do it every week.

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Themes: Create a theme or a topic each month / week, then break it down into subcategories. Consider trade shows, seasons, fashions or sports to keep it interesting.

Social mobile messaging: Con­­sider using a QR code for certain topics or even using augmented reality to emphasize a theme or a topic.

Tools for making it easier:

Microsoft Excel: This is the trusted standby and can help you easily manage your message.

WordPress editorial calendar plug-in: This gives the publisher a big picture of the content and control of their long-term strategy. This online software allows you to plan your social media messages and automate their posting on various platforms.

21 Habit: This app reminds you daily to do something for 21 days.

By using these tips and tools, you can organize your social media for better results in no time.


Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.