Organizing your social media message

By Kimberly Deas

Sending a consistent message on social media requires an organized plan, such as an editorial calendar or a social media calendar. This is simply a plan of what you will communicate on each channel, on a weekly or monthly basis.

Here are some tips for creating your plan:

Goals: Start with small goals and grow each quarter (example: 20 posts per month and two blog articles).

Frequency and timing: Decide what frequency you can consistently produce. It is OK to post only one Facebook status per week, but do it every week.

Themes: Create a theme or a topic each month / week, then break it down into subcategories. Consider trade shows, seasons, fashions or sports to keep it interesting.

Social mobile messaging: Con­­sider using a QR code for certain topics or even using augmented reality to emphasize a theme or a topic.

Tools for making it easier:

Microsoft Excel: This is the trusted standby and can help you easily manage your message.

WordPress editorial calendar plug-in: This gives the publisher a big picture of the content and control of their long-term strategy.

Hootsuite.com: This online software allows you to plan your social media messages and automate their posting on various platforms.

21 Habit: This app reminds you daily to do something for 21 days.

By using these tips and tools, you can organize your social media for better results in no time.

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Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.