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Scrub up your social hygiene

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Professional branding through social media is becoming more effective. Once you get it rolling, here’s how to keep your branding tight in 15 minutes a day.

First, choose your tools. Among the big players: LinkedIn, Twitter, Facebook and Instagram. Pick three to start and use your real name as your username to increase your visibility. Make your profile and postings roughly two parts professional, two parts personal and one part pop culture.

Next, link your Twitter and other accounts and connect with colleagues, thought leaders and peers in your industry.

Because you’ll need a source for content to share, pick a feed like Google Reader, Pulse or Feedly. Set up three folders: one for your profession or trade, like sales; one for the industry your organization works in, and one for fun.

Now pick a social media management platform, such as Buffer or Hoot­­suite, which lets you schedule content and monitor interactions on your accounts.

Set a goal of three content shares per day through Twitter and LinkedIn. Make two of them professional and one personal. You can increase content over time or on a big news day. Once you’ve got these rolling, consider tying them to an landing page.

Buffer offers built-in analytics. When monitoring your followers’ interactions with your content, remember that the customer is always right. Figure out what your followers want and tilt your branding their way.

Finally, to address what you’re thinking: Can I delegate this to my staff? Yes. You can have someone coordinate your social media platforms. But consider keeping at least Twitter as your moment-to-moment bullhorn for leading your team or your industry.

Source: Social Hygiene, Kinetix

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