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Measuring ­success for real

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in Leaders & Managers,People Management

The statistics most often used to evaluate performance, such as sales, may have only a flimsy connection to true success.

More useful statistics persist over time and show cause and effect.

Choosing the right metrics is a four-step process:

  1. Define your objective.
  2. Develop a way to measure value.
  3. Identify what employees need to do, specifically, to reach the objective.
  4. Revisit the measures you choose on a regular basis to make sure they link employee activities with the objective.

— Adapted from “The True Measures of Success,” Michael Mauboussin, Harvard Business Review.

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