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Social media channels explained

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By Kimberly Deas

With so many social media channels, it can be confusing to know how to leverage each channel for business.

Here are some helpful tips on how to use each channel.

Twitter: It is short, quick and business accounts make it perfect for customer support, promoting coupons and providing links to content.

Facebook: With the largest audience of consumers who use it for social reasons, a business page allows you to have fun with your “likes.” Create games, post pictures, have contests and offer coupons. Customer support can be done effectively via Facebook as well.

Pinterest: This site is growing quickly, so a company page here is great to show things in different categories. Depending on your business, you can have fun with the categories. One shoe retailer has a category called “Places your shoes can go.” This category is full of vacation pictures with its shoes in the picture. Pinterest is more fun than business.

Google+: As the smallest social channel, business pages are for re­­views, general information and hosting Hangouts. With Google Hangouts, you can see who you are talking with and even record it and post to YouTube. Google+ is a very new social media that is still developing.

LinkedIn: As a business site, this is where you can get serious. LinkedIn groups are where things happen and everything is based on an individual instead of a company. Company pages are very basic on LinkedIn and not used like other social media. For LinkedIn, you are an individual posting, not a business, and the content is business-based.


Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.

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