HR Capitalist Kris Dunn displays an “outlandish” handwritten note as an example of recruiting that catches top performers.
It’s by a basketball recruiter from NC State, opens with “WHAT UP Big Time?!!” and reads in part: “We need DIFFERENCE MAKERS to come in and MAKE AN INSTANT IMPACT! This place is unreal bro! Create your own legacy & LEAD THE PACK!”
The elements that matter are that this note is not typed, crazy, and it's over the top. “I’m calling you Big Time, referring to you as a Baller, and I’m telling you that I’m a fan,” Dunn says.
When you need to stop being boring and attract a top producer, there’s your template.