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Take note of latest union tactic: ‘virtual’ organizing

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in Employment Law,Human Resources

In an effort to bolster dwindling memberships, unions are taking their organizing message to the Internet, rather than your physical work site.

Latest example: One of the nation's largest unions, the Service Employees International Union (SEIU), launched an affiliate Web site dubbed Purple-Ocean.org. (The SEIU's trademark color is purple.)

Modeled in part after Howard Dean's network of Internet supporters during his presidential bid, the SEIU's site aims to mobilize and connect union-friendly workers through features such as a Web log, or "blog." PurpleOcean.org wants to draw 1 million people to build its campaign.

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