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Creating those light-bulb moments

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in Career Management,Centerpiece,Workplace Communication

light bulb momentThe next time you need a creative approach or solution, nix the disciplined mental focus and instead let your mind wander.

In his new book, Imagine: How Creativity Works, Jonah Lehrer says that laser-like focus actually inhibits creative thinking. People come up with more creative ideas when they daydream.

“Usually the ‘aha moment’ arrives after you stop looking for it,” Lehrer says.

Other lessons in sparking creative ideas:

Seek out a circle of creativity. Ex­­­am­­ple: Shakespeare didn’t create alone. He was surrounded by other literary geniuses, like Christopher Marlowe, Francis Bacon and John Donne.

Look for diverse points of view. Example: Pixar’s office space was de­­­­signed in a way that forces em­­ployees to walk long distances to reach the bathroom. The result? More random meetings with far-flung staffers.

Face hardship with grit. Example: J.K. Rowling had to go through many rejections from publishers be­­fore she found a way to print the Harry Potter series.

— Adapted from “Creative Work Ideas Come From Unlikely Sources,” Nancy Lazarus, PRNewser; Republic April Book Pick, Kerry Lengel, The Arizona Republic.

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SE September 3, 2012 at 10:10 pm

Uh, guys….have you not heard the news? Lehrer’s Imagine has been largely discredited due to the fact that he seems to have invented portions of the book from whole cloth. He’s lost his job at the New Yorker and his publisher has withdrawn the book. (



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