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The power of specifics

Bring abstract writing to life with concrete examples

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in Office Communication,Workplace Communication

Try to imagine what 100 billion dollar bills would look like.

Now imagine it this way: If you laid them end to end, 100 billion dollar bills could circle the Earth 40 times at its widest point.

Did that piece of concrete information help?

Concrete examples bring abstract writing to life. Not only will examples help readers more easily imagine what you’re talking about, they’ll add pop to your prose.

Tip: Make a concept concrete by comparing your subject to something the reader can envision—like the size of Earth, or the speed of a Porsche going from zero to 60 mph, or the sound of a hummingbird’s wings.

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