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Social media tip: Got engagement?

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in Office Technology,Web Tools

by Kimberly Deas

It’s easy to think that just because your Facebook page has more than 1,000 fans that you’re doing well in the social media world. That might be so, but there is no way to know just from the number of fans, followers or connections.

It’s not the number of followers or fans, but the amount of engagement of those connections that determines the real value of your social media following. Engagement is simply having a conversation with those that have connected to you. This could be as simple as asking questions and getting answers, or it could be a more sophisticated type of engagement like a video that sends your connections on an Internet scavenger hunt looking for your “secret recipe.”

Today’s consumer wants to engage with the company and learn more before making a buying decision. With more competition in the marketplace, social media engagement allows companies and brands to easily differentiate themselves and create a memorable event in the minds of their online audience.

If your number of retweets, likes or shares is not as high as you might want, here are a few tips to increase engagement:

1. Be human. Social media is about people talking to people. Avoid corporate speak.

2. Understand your online audience. Know what they like and give it to them.

3. Respond in a timely manner to social media interactions.

4. Create a “Person” for your social media (like Doc Pemberton of Coca-Cola or the meerkat from ­comparethemarket.com). Have fun.


Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.

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