In the age of Facebook, LinkedIn and Twitter, the rules of social engagement have shifted ever so slightly. You may be a whiz at making conversation when face-to-face, but doing it online can be tricky.
A few tips on building rapport online:
• Listen. Sure, post updates about you, but also clue in to what your connections are interested in. Comment or reply to what they post. You wouldn’t conduct a face-to-face conversation without asking questions, would you? The same applies online.
• Watch your tone. Being snarky online can alienate or mar your professional image. Remember that negative comments about online articles stay there. They become part of your online persona.
• Stay positive. Others want to be uplifted by interactions.
• Avoid posting photos of others, unless you receive permission.
— Adapted from “Focus on others to keep social-network posts professional,” Michael Crom, USA Today.