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Using Twitter for business

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in Centerpiece,Office Technology,Web Tools

With only 140 characters to express themselves, many thought Twitter was more for fun than for business. Some asked, “How can you provide anything in such a short string of characters?”

Many small and large businesses have used ­creative and engaging ways to connect with their clients and customers through Twitter. Check out these three common ways to use Twitter for business.

1. Games and promotions. One Cali­for­nia based company put together a daily treasure hunt where followers had to find information online and di­­rect-message the answer to win prizes. Dell and others have been offering Twit­ter exclusive deals for their followers. Of­­fer­ing a time sensitive event, like a treasure hunt or discount, has Twitter followers looking for your message through all the other tweets, thus increasing your branding and loyalty.

2. Customer service. Best Buy and many others are now monitoring and engaging customers through Twitter. With a real-time component and the ability to connect with a real person, cus­­tomers are engaging this opportunity for support. Today’s users want instant and Twitter lets them get instant support.

3. Provide Information and increase website traffic. Because you're limited to 140 characters, Twitter forces you to get to the point and provide a link for those who are interested in more information. If you are interested in pushing more traffic to your website, Twitter is the perfect tool to provide information and increase traffic to a specific page on your website. Plus, every tweet gets indexed in search engines and can be found for those searching for the information you have provided.


Author: Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.

{ 1 comment… read it below or add one }

Raven February 27, 2012 at 11:20 pm

Twitter is also helpful in keeping your business/ product/ services at the forefront of your customers minds. It allows you to remind them of sales and promotions in a way that mailers cannot.


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