Do your employees truly understand your organization’s mission? Heck, do you even understand it?
Sometimes, putting a one-sentence mission on paper for all to see can help focus and motivate a workforce. And while mission statements can be valuable, they must articulate real targets. Otherwise, they sound too much like a corporate Hallmark card.
For example, consider Microsoft’s big goal of “A computer on every desk and in every home, all running Microsoft software.”
Or consider Amazon’s goal for the Kindle: “Every book ever printed, in any language, all available in less than 60 seconds.”
Both statements do something crucial: They quantify the goal.
Nancy Lublin, CEO of Do Something, suggests in Fast Company that leaders write a mission statement with a goal that’s an action, not a sentiment.
“If you’re trying to sell a product, how and how many? If you’re trying to change lives, how and whose?” she says. “Take your wonky mission statement and rip it to shreds. Then write and rewrite the thing until it reflects—in real, printable words and figures—the difference that you want to make.”