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How good is your e-mail marketing?

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in Office Technology

The most recent Epsilon Email trends and benchmarks study shows average open rates for marketing “e-blasts” is 22.1%, with the average click-through clocked at 6.5%. Unlike many metrics in this economy, these figures are up from a year ago!

Keep these figures in mind as you calculate what results to expect or when looking at past performance of a mailing or performance data of e-mail lists you may be thinking about purchasing. To see the study, go to: Epsilon Q1 2009 Email Trends.

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