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Shopping sprees, cruises keep showroom staff on board

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Employees who do a good job for Fun Bike Center Motorsports in Lakeland, Fla., reap rewards like Caribbean cruises and grocery store shopping sprees.

“They’re great morale boosters,” notes Jenny Brown, assistant to the president. “We have a leader who truly believes in investing in his people.”

The 45 employees of the sprawling motorcycle showroom qualify for the perks by meeting sales goals and impressing mystery shoppers with their customer service skills, says Brown.

Every few months, employees gather at a local grocery store before it opens to watch three to five of their lucky colleagues scramble to fill their carts with as much food as possible in a set amount of time. One recent participant snagged $1,000 worth in five minutes.

Managers who meet their goals are invited on cruise vacations with colleagues from sister companies owned by the same organization. The trips include seminars, sightseeing and banquets. Spouses come along free.

Between contests and cruises, employees also go on scavenger hunts, jet ski outings and fishing trips with their managers and teams. The result, says Brown, is low turnover and steady sales during the recession.

Contact: Jenny Brown at

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