Taking a meeting to an off-site conference room isn’t enough to inspire creative ideas.
The latest research reveals that new insights come from—you guessed it—new environments. To prompt your brain to think differently, you need a novel stimulus to jolt it out of predictable patterns.
Example: Walt Disney didn’t imagine the possibilities of animation until he was sitting in a movie theater and saw his advertising illustrations projected on the screen.
To provoke the imagination, seek out environments you have no experience with, even if that environment has nothing to do with your work or industry. Because the system in your brain responsible for perception is the same one responsible for imagination, fresh insight is bound to happen.
— Adapted from Iconoclast, Gregory Berns, Harvard Business School Publishing.