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Create a compelling video

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If you’re giving input on a corporate video, ask first about its purpose. Shooting for a generic “sales demo” or a “feel-good piece” about your company is too vague. You want to identify the precise message your company wants to plant in your viewers’ minds. Once you know that goal, select the three most important points you wish to make to support your message. Too many images telling too many stories will confuse viewers, even if high production quality makes the video look snazzy.

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