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Copycats beware

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in Workplace Communication

Some career advisers recommend that you try to model yourself after your organization’s star performer. They say that by adopting the same gestures, facial expressions and even clothes of the most outstanding go-getter at your company, you’ll ride the same wave of success. But don’t get carried away in your attempt to mimic someone who’s on a roll. Just as marketing experts warn about the “attraction effect” (in which creating a clone of a dominant brand can fail by helping increase the dominant brand’s allure), trying to clone the behavior and personality of someone else can remind others of just how valuable the star performer is.

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