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Outshine other job candidates

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in Workplace Communication

You covet a job opening, but you’re up against some formidable rivals. Here’s how to rise above the pack:

Take the “SWOT plus” approach. Write a SWOT (strengths, weaknesses, opportunities, threats) analysis of the unit or company where you’re applying. Then pick one of the threats you’ve identified and propose solutions.

Create an online portfolio. Even if you’re not applying for a tech job, it pays to have a Web site that displays your best work. That can include examples of your designs, writing samples or project summaries with supporting visuals.

Give a freebie. Offer to handle a quickie task as a kind of “demo” of your skills. Examples: Market research, customer calls, cost-cutting proposals.

Seek advice from new hires. Ask friends to put you in touch with recent hires in their companies. Then get their views on how they won their jobs and how you can stand out.

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