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Launch your brainstorm with the right sponsor

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in Leaders & Managers,Workplace Communication

You have a great idea, and you’ve been given the go-ahead to implement it. But do you have the right sponsor? This is the person under whose supervision the project unfolds—and who will measure its success and oversee the budget. Ideally, enlist a sponsor at a high level so that your project will gain visibility. Also choose someone who cares about the project. If you’re stuck with an apathetic or resistant sponsor, consider pulling out and starting fresh with an ally.

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