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in Leaders & Managers,Workplace Communication

Remember this when leading a video conference: People can’t read your body language or sense your energy level when all they see is your torso and above on the monitor. Worse yet, they’ll subconsciously compare you to TV anchors.

But you can still project a strong image if you:
  • Kill the clutter. Bring only a few, high-quality items into the camera’s field of view. Avoid appointment books stuffed with papers, pencils with chewed-off erasers and cellphones that vibrate across the table. On-screen, everything draws notice.
  • Wear strong, contrasting colors. A dark jacket with a light shirt is a good choice. Also, a solid tie or scarf, since patterned fabrics look zigzaggy and distracting on video.
  • Break what you say into soundbites. You’ll come off as someone who has mastered the medium.

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