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Leader watch: NAACP’s Gordon

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in Leaders & Managers

Bruce Gordon is a leader to keep an eye on.

As the new chief exec of the NAACP, he’s the first leader in the organization’s history with a corporate background.

NAACP board members hope that Gordon will bring 35 years’ worth of business knowledge to bear on the organization’s problems: a threatening budget deficit and declining membership.

Upon taking the NAACP reins in July, Gordon stated his conviction to mix social activism with corporate-style thinking. That has ruffled the feathers of some members who saw business as an adversary, not an ally.

Ought to be interesting to watch.

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