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How do you define your job?

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in Leaders & Managers,Workplace Communication

What do you come to work for every day, besides the paychecks?

Kevin Plank, founder and CEO of sportswear company Under Armour, needs only to look at a whiteboard (one of several in his office) to determine his critical role. That’s where he’s written, in fewer than 20 words, the four things that define his job:

  1. Make a great product.
  2. Tell a great story about the product.
  3. Service the business.
  4. Build a great team.

Every morning when he arrives at the office and every evening before he leaves, he looks at the board.

“If I don’t work toward those things, I’m not doing my job,” he says. “You can overcomplicate your job ... It’s important that you don’t allow the clutter to grow too loud.” And distract you from your mission.

—Adapted from “A Conversation with Kevin Plank,” Big Think.

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