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Ride the dark horse

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in Leaders & Managers,Workplace Communication

How did the iPod MP3 player—not a computer—become Apple’s defining product over the past three years? First, it’s the best product in an emerging industry. Second, its portability appeals to the youth market, where Apple would like all its products to dominate. Lesson: If a “sideline” product can do that for Apple, maybe a dark horse in your stable can do the same for you.

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