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A sensible plan for corporate giving

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in Leaders & Managers

Near the end of each year, David Mona would find himself deluged with requests for charitable donations. That spurred him to develop a plan that allocated specified percentages of his Minneapolis-based PR firm’s earnings to a few select charities.

Now, when organizations pitch Mona, he explains that his company has made significant commitments to several charities already.

“It cuts out all the hemming and hawing,” Mona explains. “We can say ‘We’re fully committed in that area,’not simply ‘We aren’t interested,’ or ‘We don’t care.’”

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