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Steve Jobs walks in customers’ shoes

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in Leaders & Managers

When Apple was developing the iMac, Steve Jobs tried out package designs himself. He wanted to experience firsthand what customers would see when opening an iMac box (a bright color) and what they would feel when lifting out the computer (an easy-to-grip handle).

Fanatical? Maybe not. Jobs knows that customers buy not just products, but experience, and pleasant experiences spell repeat sales.

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