How Charles Schwab parlayed the truth — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
  • LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

How Charles Schwab parlayed the truth

Get PDF file

by on
in Leaders & Managers

Charles Schwab brought his brokerage firm back from the brink of disaster by delivering a simple message to his customers: “This investing thing is hard … but we’re here to help.”

If he’d said “Trust me; we’ll make it easy for you,” customers wouldn’t have been so receptive.

Lesson: Telling the truth to intelligent people is more powerful than pointing to fictional pie in the sky.

—Adapted from “1.2 Trillion Buck Chuck,” John Battelle, Business 2.0.

Related Articles...

Leave a Comment

Previous post:

Next post: