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‘Universal search’ is coming: Is your web site ready?

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By now, you know it’s important to optimize your web site so that search engines such as Google will find it. But when it comes to search engine optimization (SEO), you need to be aware of a new term: universal search. Currently, most search engines operate on the basis of vertical search. That means when someone is searching for news content, their search will be conducted within sites that have been indexed as news sites. When someone searches for product reviews, the search focuses on sites classified as retail sites, product review sites or consumer report sites.
Universal search will change all that. It will look for content across a broader spectrum. Rather than searching blogs for the specified content, universal searches will scan blogs, videos, news and even catalogs for relevant information.
If you’ve already implemented SEO techniques into your site based on the vertical search model, that doesn’t mean all your ef...(register to read more)

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