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Keep innovating

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in Leaders & Managers

Office-furniture manufacturer Steelcase recently suffered a few low-profit years. Even during that lean period, though, the company’s designers created many award-winning designs.

Now that the lean period is passing, the company is poised to pepper the market with competitive new products.

The lesson: Creativity doesn’t have to drop just because sales do.

—Adapted from “Finding Ideas,” Bronwyn Fryer, Harvard Business Review.

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