Committed leaders bring their deepest dreams and desires to work, so their people can reach out and engage others in the same vision. No matter what, the mission remains.
- A few years ago, a European multinational invited business consultant Mark Albion to find out why its sales had plummeted. At length, the president of the biggest division admitted that for the first time in her career she didn’t believe in the company ’s mission. “And if I don’t believe,” she asked, “ how can my people believe?”
- Amy Domini is smart and iron-willed. Mainly, though, she’s committed to this statement: Remove the barriers to socially responsible investment. In 1990, she launched the Domini 400 Social Index, a common stock index featuring socially responsible corporations. She went 11 years without a salary, reached her credit card limit and rented out rooms in her house. Today, more than 2,000 companies report on their socially responsible practices. In 2005, Time magazine named Domini one of the most influential people in the world.
- Jane Hileman, a school-teacher for 28 years , was frustrated by high school students who were reading at a third- or fourth-grade level. So, she invented the “100 Book Challenge,” an independent reading program that can help any child read at or above grade level, and started a company to launch it. In eight years, the firm grew to $13 million in sales and, in 2005, Random House became a minority shareholder.
—Adapted from True to Yourself: Leading a Values- Based Business, Mark Albion, Berrett-Koehler Publishers Inc.