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iHear you loud & clear

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in Human Resources,Leaders & Managers,Workplace Communication

When you really, truly mean business, reverse how you would normally underline your seriousness.

Steve Jobs had given Apple’s top engineers a year to create the iPhone. When they met in fall 2006 to show him the prototype, it failed. Miserably. It dropped calls. It stopped charging. It corrupted data and programs.

Known for volcanic blowups, Jobs fixed his people with a level stare and said: “We don’t have a product yet.”

A terrifying silence followed. “It was one of the few times at Apple when I got a chill,” says someone who was in the room.

Apple engineers produced a workable prototype in three months.

—Adapted from “The Untold Story: How the iPhone Blew Up the Wireless Industry,” Fred Vogelstein, Wired.

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