Complaints from employees, customers and competitors are nothing new in the business world. Until recently, if complaints crossed the line from mere opinions to false statements—that is, downright lies—companies could threaten a defamation lawsuit. Often, the mere threat of litigation will cause a disgruntled critic to back off.
Today, however, companies face a more insidious and growing problem: Internet libel, commonly known as “cyber-slander.”
New threat for the wired age
If you’ve never googled your company’s name, you should. You may be amazed at what’s lurking out there in the dusty corners of the Internet. Many companies discover web sites solely dedicated to allowing random, anonymous people to post whatever they want about whomever they want, making all manner of unflattering comments.
Usually such postings amount to little more than expressing personal opinions. When a poster complains about poor customer serv...(register to read more)