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Would you Hire Michael Vick?

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in The Wrong Question

Perhaps you've already formed an opinion of Michael Vick.  You are entitled to judge him by whatever standard you feel necessary.  However, our judicial system says he has paid his debt in full after two months of home confinement (July 20th) which means he will be looking for employment.

So, would you consider hiring him... should you?

Better Question:  What good will come from my new employee?

Short answer - quite a bit.


Today we live in a business world where distribution and media are virtually free.  However, attention and awareness command a significant premium.  You Tube, cable TV, XM Radio, Tivo, Hulu and Ipods have changed the marketing landscape forever.  You know this because your traditional advertising is becoming less effective every day.  The strategy you used to reach this level of success in your business is becoming diluted right before your very eyes.

Marketing Problem_____________________________________

  1. Cold Calls                    50 million registered on national "do not call" list
  2. Print Advertising         Falling readership yet rates unprofitably high.
  3. TV Advertising             Tivo, YouTube, remote control are killing results.
  4. Yellow Pages               Can you say Sears Catalog?
  5. Direct mail                    When did 98% ineffective become acceptable?
  6. Coupon Mailers            Costs  increase and clutter reduces response.

The truth is, in our world today, your business does not even exist until you become noticed, and Michael Vick will put you on the map instantly.  Once granted awareness among your prospects and future clients, you are on your own.

Michael Vick will not make your product any better, will not make your clients happier or your service magically more desirable.  You will still have to win business based on the merits,  market forces and pricing.  However, your new employee will almost certainly help you into the board room, corner office or lunch with the CEO.

It is for this reason that Mr. Vicks' most likely employer will be the NFL.  He is talented yes, but more importantly, he is a draw.  He creates awareness and generates revenues and he will find a home in the NFL - guaranteed.

So, if you employed Michael Vick for the next two months, what would you have him do first?

{ 4 comments… read them below or add one }

Too old 4 this May 21, 2009 at 4:16 pm

Columnists are saying,”The US of A is the land of second chances” Maybe so, but more than that, it is the land of “Win at all cost”. As in, “If you can put more points on the board for us, we’ll look the other way on whatever you do off the field” There are athletes who receive that kind of kid glove treatment from their earliest days of minor sports. No wonder Mr Vick acted asthough he were bullet proof and Teflon coated. The only thing that slowed him down was prison. However, for all that, he is not a disease, but merely a symptom of a pandemic. The US deserves him. Let him play.


Doug Douglas May 21, 2009 at 1:49 pm

Sure would. He had the misfortune of being ratted on by friends who were using his property for whatever they wanted. He wasn’t the “drunk driver” but the person who “owned the car” being ridden in. The police should find real criminals and stop making billboards out of the petty ones.


Liu May 21, 2009 at 12:57 pm

Some people think Vick has paid his debt to society but the dogs think vick should be sent back to the Big Kennel.


Lady Tee May 21, 2009 at 9:52 am

Heck yes! He is the truth and I do not see where other athletes can kill a person (Ray Lewis) and people forgive that more easily than a person who heads a dog fighting ring. That is ridiculus.


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