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Sales Managers: Are you "staging" your sales meetings?

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in The 60-Second Sales Seminar

Bad sales meetings are sources of dread for everyone involved. Most every sales professional has been there when he fought to stay awake, or silently fumed about what else he could be doing. Business owners and managers can readily identify sound reasons for having sales meetings, but they also admit that the meetings sometime fall apart, or they seldom seem to provide significant value. This occurs because the format of many sales meetings includes reviewing each individual’s activities and prospects, or they become “gripe and grumble” sessions.

As the sales manager, the sales meeting is your responsibility. I like to think of the sales meeting as being staged - it is your opportunity to prepare and orchestrate an event to strengthen your sales team. You need to get a sense of how often your team needs to meet: weekly, biweekly, monthly, etc. Don't burden yourself with the notion that you need to meet more frequently than n...(register to read more)

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