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Pilates: 277% Better

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in Business Management

A TV commercial for Zone Pilates said the product is “277% more effective.”

This begs the question: 277% more effective than what?

Other Pilates machines? Ordinary Pilates with no equipment? Sit-ups? Going to the gym? Richard Simmons?

The rule in writing is that when you compare something, you have to say what you are comparing it to.

My rewrite: “Zones Pilates are 277% more effective than doing ordinary Pilates.”

Now, isn’t that better?

Or do you think implied in the statement “277% more effective” is the idea that it is more effective than ordinary Pilates — and that it’s so obvious, it doesn’t need to be stated?

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