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Marketing in a Recession

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in Business Management

The business editor of our local daily newspaper e-mailed me about a story on marketing during a recession.

Economists are divided as to whether we are officially in a recession, but most agree the economy is in a troubled state, to put it mildly.

My advice was that, during a recession, companies should be more flexible and accommodating in matters of price, terms, delivery, service, and sales.

For instance, a printer of specialty films might have a minimum order quantity of 1,000 sheets.

If during a recession, customers complain that they don’t need that many, they should consider waiving that minimum order or at least reducing the minimum order quantity.

That was MY tip.

My question is: what do YOU do in your business — in terms of selling, marketing, pricing, and customer service — to survive and thrive during economic downturns?

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