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Who Are You Writing for — Your Prospects or Google?

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in Business Management

The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.

“It is essential to attempt to optimize online copy for relevant keywords to achieve a better search engine placement,” writes Don Libey, a multi-channel marketing expert.

“However,” LIbey continues, “keywords aren’t necessarily the most important part of copywriting.”

He warns against keyword stuffing, the practice of cramming too many keywords into a web page.

“Your customers are the readers,” says Libey. “Never place the search engine’s needs about theirs.”

My guess is that those of you who are copywriters — even SEO copywriters — will agree with Libey, while those of you who are SEO consultants might not.

Am I right or am I wrong? What say you?

Source: Libey Multichannel Advisor, May 2009, page 8.

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