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How to sell information in the "Information Age"

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in Business Management

Is the “information explosion” a good thing for information marketers? Actually, it’s a mixed blessing:     
  • People have too much to read and not enough time to read it.    
  • More and more information is competing for their attention.    
  • There is a proliferation of low-cost/no-cost information sources eating into the market for your expensive information products.  
Fortunately, you can still succeed in selling information by mail. It’s tougher than it was in yesteryear, I think. So here are some rules and guidelines formulated specifically for information marketers competing in the Information Age:
  1. Narrow the focus. Although the most profitable product may be one with wide appeal, such as Joe Karbo’s “Lazy Man’s Way to Riches” or Bob Kalian’s “A Few Thousand of the Best Free Things in America,” “goldmine” concepts such as these are difficult to come by. Today we live in an age of specialization. People have narrow, specific ...(register to read more)

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