Hard at work on the seventh and final installment of the series, Rowling revealed in a recent interview a fact that shocked me: she had written the final chapter to book seven more than 15 years ago, before she had a publisher for the first Harry Potter book.
That way, she explained, she knew how the series was going to end before she wrote it — and by extension, all the action is a preamble to that conclusion.
When you think about it, direct response copywriting works the same way: every word you write is designed to drive the reader inexorably toward the response device and motivate him to complete and return the order form. Therefore, if we follow Rowling’s approach, we should write the order form — not the envelope ...(register to read more)
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