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38 great ideas for your next headline

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in Business Management

The best way to get ideas for headlines when you are stuck is to keep a swipe file of successful headlines, and consult it for inspiration when you sit down to write a new ad or mailing.

As a shortcut, here’s a partial collection of such headlines from my vast swipe file, organized by category so as to make clear the approach being used:
  1. Ask a question in the headline

    “What Do Japanese Managers Have That American Managers Sometimes Lack?”

  2. Tie-in to current events

    “Stay One Step Ahead of the Stock Market Just Like Martha Stewart — But Without Her Legal Liability!”

  3. Create a new terminology.

    “New ‘Polarized Oil’ Magnetically Adheres to Wear Parts in Machine Tools, Making Them Last Up to 6 Times Longer.”

  4. Give news using the words “new,” “introduction,” or “announcing.”

    “Announcing a Painless Cut in Defense Spending.”

  5. Give the reader a command — tell him to do something.

    “Try Burning This Coupon.”

  6. Use numbers and statistics.

    “Who Ever Heard o...(register to read more)

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