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Can you have too many keywords on your Web site?

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I recently read an article in a marketing magazine that advised repeating keywords on your site as often as possible, and in multiple places, so search engine “spiders” can find them.

But my friend and fellow copywriter Nick Usborne says that this advice is not only wrong, but actually harmful.

“This is the worst possible advice you can give to anyone about optimizing their site for the search engines,” says Nick.

“It's an element of what is referred to as ‘keyword stuffing’ and is either ignored by the search engine algorithms or, in bad cases, your page and site will be penalized. Worse still, it results in pages that read very strangely to human visitors.

“Using keywords too often on a page and in the meta-tags is worse than not using them at all. The frequency or otherwise of keywords on a page has nothing to do with whether a spider will find the page. And if a spider finds the page, it doesn't need a keyword repeated frequ...(register to read more)

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{ 5 comments… read them below or add one }

ian July 14, 2010 at 11:57 am

so how many key words are considered too many?? Also does this apply to the meta tags ?
Im working on a site that sells big button phones so there seems to be so many different keywords to choose from lol
Also are landing pages different *ie allowed more key words to try and get the customer in ?


Joe Hemorrhoids December 29, 2009 at 11:15 pm

Thanks for the article. I have often wondered if I was putting too many keywords in my pages. I think I am on the edge. You certainly helped me out.


Sally Sales Job October 12, 2009 at 5:39 am

I too have heard about keyword stuffing and it actually is bad on ones website, as you are trying to get creditability to your site and by doing this one can loose all that, so do you research correctly and do keyword research as well and see what works for you.


Brenda | Trade Marks August 19, 2009 at 4:34 am

Stumbling across site and I find this one. Interesting topic, I would have to agree with the above comment, yes one can have to many key words and thats why it is best to evaluate ones key words and do key word research.


Sue | Office Furniture August 13, 2009 at 2:32 am

I have just come across this site and have found it really interesting and information, this article was really good with regards to keywords on ones site, I have read so much about this and how one can have to many something called keyword stuffing. Great post thanks.


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